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1.) Cat videos own Youtube.
2.) Speed is king.
While both statements are unequivocally true, only one applies to your medical supply business.
Search engines, in particular, Google, have changed the rules of search rankings over the past year. Before, if you had solid content and a bunch of links going to your page, you were good.
In the past, you could simply post a blog about polymem wound dressing and anyone searching for it would find your page if you were an active site. Now, if your page doesnt load fast enough, its dropping in the rankings.
This is especially true after the mobilpocalypse, in which Google decreed that if your site wasnt mobile friendly, it was going to be lowered.
What does this mean?
You better be fast.
There are good reasons Google made this move. According to their research, if a shopping or travel site takes more than three seconds to load, consumers will find another site.
If you run a medical supply business, that can be disastrous considering the amount of competition thats out there. To put it simply, the question of why your medical supply biz needs a fast website can be answered with two statements:
Customers leave you if you have slow loading times.
We live in an age of instant gratification. What used to take 45 minutes to make in an oven takes 4 minutes in a microwave. It used to take 10 minutes to get on the internet using AOL. Now its just a matter of opening up a laptop.
You have three seconds until your customers either think something is wrong with your page or that something is wrong with you. Either way, the end result is that you are losing money.
Customers will never find you because Google will bury your page if its slow.
In the online world, competition is everywhere. If you search for the products that your page is selling, its almost guaranteed that there are thousands of other pages doing the same thing.
The difference often comes down to where you are ranked. The results on the first page of Google search results get 91.5% of the traffic. Those customers have already purchased their goods without even realizing you exist.
Now That You Are A Little Bummed Out, Lets Talk Happy Things
No, not the cat videos that were mentioned earlier.
The good news is that its easy to check the performance of your website. Run a speed test designed by Google, and get your results.
From there you can look at your web page and figure out whats slowing it down, and then fix it. Get rid of images that arent important. Get rid of some HTML on the main page.
Minimize your JavaScript and JQuery code. There are some simple things that can be done to fix the problem.
This might seem like a pain or a lot of hard work. If you catch yourself thinking that, just picture your customers giving your competitors money.
That image alone should tell you why your medical supply company needs a fast and efficient website.
Dont Wait To Get Started!
A business that isnt moving forward is failing. Often websites will get put on the backburner because of an out of sight, out of mind mentality.
Even if you have a brick and mortar store, your website can be the cornerstone of your success. Its profit with far less overhead! If your website is your only store, there is no excuse to not fix these problems today.
Dont allow something as fixable as slow loading times derail your customer satisfaction.
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