Videos Add Spice To Your Business Promotions

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If written content is the main ingredient in your business promotions website, think of video as the spice that makes the whole "dish" sing. Everyone knows that a dish without seasoning is bland and tasteless - boring, some might say. Add some seasoning and a little spice and all of a sudden a whole new taste sensation wakes you up and makes you take notice. Video is much the same when it comes to getting a potential customer's attention - we are all most drawn to this vivid appeal to our strongest sense, the visual.

And if, as they say, a picture's worth a thousand words, what worth could you assign to a video with pictures that move and talk and excite? If you're thinking, immeasurable, actually you'd be wrong. It can be measured and has been measured and the results are startling. An unbelievable 82% increase in traffic conversions is seen when business websites put a "product explained" video on their landing page. This means a nearly 100% increase in the number of people who click on your website and stay at least long enough to click on the video. This isn't even the most astounding statistic. Of that 82% increase in traffic conversions, and even more astonishing 72% who watch the video buy your product or service as explained.

It is just too big a statistic to blow off - the fact is that if you aren't putting something visually attractive on your website in video form, you are leaving potential customers on the table for your competitors to snatch up - opportunities lost with that customer, perhaps forever. Thinking about that increase in conversions and customer purchase, you've got to think about ROI. What do you really see as a result of the expense you incur by developing a product or service video? Again, the number is quite a bit higher than the half-way measurements of yesterday's standard - 82% to be exact. That's 82% reporting an increase in profits that pays for and exceeds the outlay of cash spent on the production of the video itself - nothing to sneeze at, to be sure.

And nothing is better for a customer than to be able to see you face to face from his or her perspective. Seeing a business owner talking about their product or service builds trust and credibility like nothing else can for the average consumer. It is just so much more effective than a dry read of your content.

Showing up on the first page of Google results is 53% more likely when you've had your video embedded in your website. That piece of optimization alone is worth the production costs. So now that you know a bit more about how a video could help your business, it's time to get serious about a video production company and the best of video Production companies Glasgow is Gryffe Studios. They have the sharpest and most well designed Video production Glasgow businesses have ever seen, helping literally hundreds of businesses thrive and grow with appealing video.

Don't let a competitor steal away business that could have been yours - contact Gryffe Studios about your business video soon and add the spice that's been missing.